We are factual storytellers.
We apply our journalistic lens to develop creative content.
A journalist and a producer.
Mikaela Aitken’s punch-power lies in her ability to sniff out compelling stories and create crafty, audience-centred content with expressive design.
Faye Sakura is a gun operator who regularly moves mountains to make the logistics of a project possible, managing relationships beautifully and giving heed to the finer details.
If you haven’t the foggiest on how to approach your content, that’s where we come in.
As a journalist and a producer, we’re trained to tell factual stories that cut through the noise and engage audiences.
We deeply respect the process of research. It’s how we’re able to deliver factual information with integrity.
Our approach is evidence-led.
We identify communication opportunities by designing and conducting audience research.
We make sure we understand your business by engaging key stakeholders.
We only propose content that meets your business needs and captures the desired audience.
We partner with our network of brilliant freelance creatives and artists to produce striking content.
We develop a robust communication and content strategy that measures and evaluates the impact of our storytelling.
Frequently Asked Questions
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We are inquisitive, we ask dumb questions, and we get into the nitty gritty.
All stories begin with an investigative stage where we will conduct research and interviews to understand you. Once we get a good understanding of the information, we lock into ‘the story’, partnering with our team of specialist creative freelancers to create compelling and technically accurate content.
Most importantly, our stories aren’t complete without rigorous fact-checking, including validating with you – the experts – to make sure we’re representing you accurately.
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We work with technical experts, researchers, and innovators who have incredible knowledge but need support communicating their value to a broader audience. Whether you are a solo founder in deep-tech, a government agency handling complex policy, a university researcher with a super cool discovery or a large-scale engineering firm, we help bridge the gap between your expertise and your stakeholders.
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The more technical, the more challenging, the better. As former journalists, we are trained to dive into research, interview subject matter experts, and translate dense expertise into stories that reach people. Our stories remain factually robust and surface the wonderful.
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Never. Authentic human-made storytelling builds audience trust and connection. We believe that this is built through real creative moments.
While we utilise AI tools for administrative efficiency and core tasks like transcribing interview notes, all our creative products are created by us, and our network of creative genius freelancers, who all happen to be real life humans (and brilliant). We support the work of artists and creatives and will never replace their work with AI.
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Your information is valuable and we treat Information security seriously. Our Data Protection and Privacy Policy ensures all proprietary data is stored in encrypted, secure environments.
We start every project with a conversation about your specific information security requirements. We can sign client-specific Non-Disclosure Agreements (NDAs) as required.
We will never knowingly store or share your information in a way that allows it to be used to train external AI models without your explicit consent.
Your secrets are safe with us.
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We apply a journalistic lens to every project, which means fact-checking, fact-checking and more fact-checking. We go beyond web searches and do the groundwork. We pick up the phone. We send emails. We operate a rigorous validation process working with the technical experts and your stakeholders to make sure any creative we develop is an accurate reflection of your work.
Let’s chat!
Fill out the form or email us at hello@thefoggiest.studio