We are factual storytellers.
We apply our journalistic lens to develop creative content.
A journalist and a producer.
Mikaela Aitken’s punch-power lies in her ability to sniff out compelling stories and create crafty, audience-centred content with expressive design.
Faye Sakura is a gun operator who regularly moves mountains to make the logistics of a project possible, managing relationships beautifully in the process.
If you haven’t the foggiest on how to approach your content, we can help.
As trained journalists, we tell factual stories that cut through the noise and engage audiences.
We deeply respect the process of research. It’s how we’re able to deliver information with integrity.
Our evidence-led approach involves:
audience research
key stakeholder engagement
communication and content strategy
audience-driven content
access to a trusted network of freelance creatives.
Frequently Asked Questions
-
We are inquisitive, we ask many questions, and we get into the nitty gritty.
All stories begin with an investigative stage where we conduct research and interviews to understand you. Once we’re across the context, we lock into ‘the story’. We partner with our team of specialist freelancers to create compelling and technically accurate content.
Our stories aren’t complete without rigorous fact-checking, including validating with you, the experts, to make sure we’re representing your information accurately.
-
We work with technical experts, researchers, innovators and organisations who have vast knowledge but need support communicating this value to a broader audience.
Whether you’re a solo founder in deep-tech, a government agency handling complex policy, a university researcher with the latest discovery, or a large-scale engineering firm, we help bridge the gap between your expertise and your stakeholders.
-
The more technical and the more challenging, the better. As former journalists, we are trained to dive into research, interview the experts, and translate dense information into stories that capture audience attention.
Our work remains factually robust all while surfacing the wonderful.
-
Never. Authentic human-made storytelling builds audience trust and connection. We believe authenticity takes time, it also needs genuine creative moments.
While we utilise AI tools for administrative efficiency and core tasks (like transcribing interview notes), all of our creative products are created by us, and our network of freelancers, who all happen to be humans (and brilliant).
We support the work of artists and creatives and will never replace their work with AI.
-
Your information is valuable and we treat Information security seriously. Our Data Protection and Privacy Policy ensures all proprietary data is stored in encrypted, secure environments.
We start every project with a conversation about your specific information security requirements. We can sign client-specific non-disclosure agreements as required.
We will never knowingly store or share your information in a way that allows it to be used to train external AI models without your explicit consent.
Your secrets are safe with us.
-
We apply a journalistic lens to every project, which means fact-checking, fact-checking and more fact-checking.
We go beyond web searches and do the groundwork. We pick up the phone. We send emails.
We operate a rigorous validation process working with the technical experts and your stakeholders to make sure any creative we develop is an accurate reflection of your work.
Let’s chat!
Fill out the form or email us at hello@thefoggiest.studio